Deep Dive: An AllMusicBooks Podcast

Episode 7: “NEMS and the Business of Selling Beatles Merchandise in the U.S.: 1964-1966″ with Terry Crain

July 9, 2019

The Beatles were not only pioneers in music and popular culture, they were also the progenitors of the music merchandise phenomenon. In fact, the Fab Four earned over $50 million in merchandise sales in 1965!

Author and researcher Terry Crain joins us to talk about Beatles merch — everything from games, dolls, toys, wigs and bubble bath — and other interesting side treks surrounding this trendsetting and nostalgic era.